applebee's

This rebrand project focused on refreshing Applebee’s visual identity to better connect with a younger audience, while still respecting its roots as a familiar neighborhood spot. The challenge was creating something that felt current and fun without distancing longtime guests or local regulars.

I introduced bold, modern typography, a warmer and more energetic color palette, and a friendlier, slightly playful tone. The result is a refreshed brand that feels more engaging to younger diners, while still staying recognizable and approachable for everyone.

Brand Design
Logo Design